Michael is the founder and CEO of Precise Value which he launched in 1999. The company today employs some 20 staff and contractors Australia wide. With over 25 years industry experience, Michael is responsible for driving client business growth by developing new go-to-market strategies, delivered through targeted market research, data analytics, performance evaluation, advanced customer modelling and their application to digital transformation.

Michael provides strategic advice at board and senior management level to organisations including Vodafone, The Smith Family, Coliban Water and Royal Botanic Gardens of Victoria.

Prior to Precise Value, Michael was Market Research & Analytics Manager for Microsoft Australia for six years. In this role his responsibilities included, providing market research and strategic advice for over 100 projects for Microsoft. Over this period Microsoft’s market share grew from 15% to over 50%, a large part of which was attributed to audience segmentation designed by Michael.

Previously, Michael built his career successfully as a business analyst for OPSM, and as a research analyst for the Royal Commission into Building Productivity and Hyundai Automotive.

Michael is an active international speaker at conferences and forums. In addition, he is often invited onto judging panels to evaluate marketing and communication awards.

Michael is an MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. He has a Bachelor of Business (International Marketing) and a Diploma of Export Management, from the University of Technology, Sydney, Australia.

Kara-Lee has always been fascinated by communications both in delivery, response and the analytics that describes the space in-between. People face saturation from a barrage of advertisements, ‘fake news’, 140 character byte sized snapshots and image led posts that are changing how we interact. We are distracted yet absorbed by it.

At the same time the complexity of the corporate landscape has been growing. We are also showered with more risk issues, rules and work pressures. Many of these are not anchored by any priority or guidance that good analytics delivers.

How do we pause, make the space to think through our approach or strategy to this bombardment and craft a strategic and real response to it? That is our expertise and quest to co-create successful strategies that build a growth outlook back into their organisational DNA.

As a co-founder of Precise Value, Kara-Lee builds on deep experience in Corporate Sales, client management and her BA in Communications from the University of SA. Kara-Lee is passionate about building authentic trust within the organisations we work with.

Melissa is highly motivated and results driven with a wealth of operational experience in busy and dynamic business units. She enjoys liaising with both clients and team members solving ambiguous issues and creating quality service delivery.

She has been recognised for delivering results through team collaboration, outstanding analytical skills and continuous process improvements.

A strong foundation built through a BBA Business Administration in Operations Management resulting in Cum Laude at the University of Massachusetts and Lean Six Sigma training whilst at Nortel provides the necessary background to growth. Combine this with her strength is in customer service, data analysis and inventory management; Melissa’s considered outlook brings a resolve to ambiguity and guides clear passage for communications strategy.

Kate’s interdisciplinary project management experience along with her ability to transcribe information and data into practical and actionable outcomes is an invaluable asset in delivering results for our clients. With a career which spans a variety of roles such as research, corporate communications, customer service, and urban planning she enjoys seeing her work come alive.

Her passion is the influence of public space design on individual and community behaviour.

Kate brings a well demonstrated commitment to professional project management combined with a proven ability in people management to the benefit of our clients.

Chris brings a unique set of skills to the table at Precise Value. His deep analytics skills began with an educational background of Bachelor of Science with majors in Genetics & Biochemistry followed by First Class Honours in Genetics at University of Adelaide; Grad. Dip. Ed. specialising in Science & Biology along with a practical Cert. IV in IT (Client Support).

Chris enjoys the intellectual challenge of working with complex, ambiguous problems across organisations. His diverse experience spans a wide range of research and evaluation projects throughout Australia and New Zealand.

His skill includes database development with organisations such, including data mapping and cleansing for CBA; academic biotechnology research and developing need profiling tools in an educational context.

With Chris’ background focused on problem-solving skills and in-depth analysis, he clearly enunciates and distils valuable findings through high quality reports. He draws upon this diverse experience to bring our numbers to life and create growth!

Tammy’s natural curiosity around business growth led her to seek out education in marketing with a consumer behavior bent. She has worked across varying business sizes from small and medium Australian companies to the vibrancy of a start up Australian/US brokerage operation.

Tammy enjoyed the dynamic environments where she engaged in international business relationships, from France to the USA and New Zealand. Her experience and skill set has seen her exposed to and covering B2B marketing, communications and business development, budgeting, training and logistics management.

Working with Precise Value, Tammy can indulge her curiosity for communications and growth to benefit our clients.