Michael is the founder and CEO of Precise Value which he launched in 1999. The company today employs 20 people Australia wide. With over 25 years IT industry experience, Michael is responsible for driving client business growth by developing new go-to-market strategies, delivered through targeted market research, data analytics, performance evaluation, advanced customer modelling and their application to digital transformation.

Michael provides strategic advice at board and senior management level to organisations including Vodafone, The Smith Family, Coliban Water and Royal Botanic Gardens of Victoria.

Prior to Precise Value, Michael was Market Research & Analytics Manager for Microsoft Australia for six years. In this role his responsibilities included, providing market research and strategic advice for over 100 projects for Microsoft. Over this period Microsoft’s market share grew from 15% to over 50%, a large part of which was attributed to audience segmentation designed by Michael.

Previously, Michael built his career successfully as a business analyst for OPSM, and as a research analyst for the Royal Commission into Building Productivity and Hyundai Automotive.

Michael is an active international speaker at conferences and forums. In addition, he is often invited onto judging panels to evaluate marketing and communication awards.

Michael is an MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. He has a Bachelor of Business (International Marketing) and a Diploma of Export Management, from the University of Technology, Sydney, Australia.